September 29, 2014

Expanded booth features giant smartphone to showcase new player development and floor-operations apps

San Diego, CA – Industry-leading business-intelligence software developer VizExplorer (formerly BIS²) will showcase its most advanced new products at the Global Gaming Expo (G2E), taking place Sept. 30-Oct. 2 at the Sands Expo & Convention Center in Las Vegas, Nevada. The company will offer test-drives of its groundbreaking casino analytics products in a spacious new booth (#2823) equipped with four demo stations both mobile and stationary. VizExplorer industry experts will show visitors how casino operators are using the company’s data-analytics applications to improve bottom line results using its Campaign Management, Player-Development, Floor Optimization and Reporting Solutions .

“G2E is one of the most important gaming events of the year and we’re thrilled to be returning with an expanded presence and with powerful yet easy-to-use BI applications for both marketing and floor operations executives,” said VizExplorer Chief Technology Officer Andrew Cardno. “We’re particularly excited to be showcasing the new Player Development solution hostViz and the latest upgrades to our award-winning floorViz and crmViz software.”

“We look forward to showing our gaming industry friends how VizExplorer’s latest products can dramatically improve their operations, enhance their marketing efforts and provide exceptional customer service,” said Ralph Thomas, VizExplorer Chief Data Scientist and VP Gaming Division. “Casinos of all sizes can benefit from the suite of data-analytics applications, leveraging player and game insights to support their most important business processes, in both floor operations and marketing departments.”

hostViz puts powerful information into the palm of every casino host’s hand, enhances their ability to reward high-value players while identifying and tracking known and unknown players with lift potential -all in real time.

crmViz 8.3 enables casino operators to visually identify customer groups that can be targeted for additional revenue and apply tailored marketing campaigns to those groups.

floorViz 8.3 allows users to analyze slot machine performance and ROI in order to optimize the gaming floor.

About G2E
Global Gaming Expo (G2E) is the international gaming trade show and conference “by the industry and for the industry.” Organized by the American Gaming Association (AGA) and Reed Exhibitions, G2E made its debut in fall 2001, defining itself as the pre-eminent show for the gaming-entertainment industry. The AGA represents the commercial casino-entertainment industry by addressing federal legislative and regulatory issues. The association also serves as a clearinghouse for information, develops educational and advocacy programs, and provides leadership on industry-related issues of public concern. Reed Exhibitions is the world’s leader in organizing a wide range of events, including exhibitions, conferences, congresses and meetings.

About VizExplorer (formerly BIS²)
We love data. We love its colors and its dynamics. We love that it is everywhere, untapped, waiting for its story to unfold. It’s in your customer actions. It’s in your campaign reports. It’s in your historical trends.

We love it so much that we’ve made it our life’s work to give it a voice so that insight jumps out and grabs you in alluring detail. But we don’t stop there. Data is not static. It moves and changes. It evolves with your understanding.

Data should be exploratory, allowing you to experiment, assess and refine. It is our obsession to help your data’s story unfold for everyone, from operations to marketing, every day—in new and exciting ways.

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