July 13, 2016, San Diego, CA – VizExplorer, a leading provider of operational intelligence solutions for the casino gaming industry, today announced that Treasure Bay Casino and Hotel has licensed its marketing intelligence and automation solution, campaignViz™.

Part of VizExplorer’s operational intelligence software suite, campaignViz delivers analytical insights marketers can act on by helping casinos develop targeted marketing campaigns that drive incremental visits and maximize the return on marketing spend.

An independent property on the Mississippi gulf coast, Treasure Bay Casino operates a 200-room hotel, and a casino featuring more than 800 slot and video poker machines in addition to 26 table games. This new agreement  allows Treasure Bay to create more effective targeted promotions with advanced segmentation and analysis, and to streamline the offer generation, execution and management process.

“We made the decision to add VizExplorer’s campaignViz to our marketing operations to further increase operating efficiencies and maximize our marketing initiatives. As a smaller casino in a competitive market on the Mississippi Gulf Coast, it is important to run highly targeted campaigns while optimizing our marketing ROI,” said Treasure Bay Vice President of Operations Jeff Prusinowski.

“We’re excited to sign another casino customer on the Mississippi Gulf Coast. We developed campaignViz to help casinos get smarter about their marketing efforts, and look forward to getting the product installed and the team trained to leverage it to its fullest potential,” said VizExplorer VP of Business Development Jeffrey Hoss.

An essential component of VizExplorer’s operational intelligence software suite, campaignViz helps marketers develop automated targeted campaigns that increase player visits and spend through effective customer segmentation and analysis. The sale was handled by VizExplorer reseller Game Changing Technologies.

About VizExplorer

VizExplorer offers Operational Intelligence (OI) solutions to the casino gaming industry. The next generation in data-driven decision making, OI delivers on the promise of business intelligence by letting businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools enable enterprises to address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management.

VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com

VizExplorer Press Contact:

Solange Jacobs Randolph | +1 858-336-8728 | press(at)vizexplorer(dot)com