February 26, 2015, San Diego, CA – Northern California-based Thunder Valley Casino Resort has chosen VizExplorer’s products to enhance its marketing and operational initiatives. The destination resort, located 30 miles northeast of Sacramento and 120 miles southwest of Reno, features over 2,500 slot and video machines,102 table games and a live poker room with space for 240 players.
“After evaluating the wide range of Business Intelligence and operational tools, it became obvious that VizExplorer was the right choice for us,” said Jay Duarte, Assistant General Manager of Thunder Valley Casino Resort. “The VizExplorer products really help us get our data sorted, which is great. We can use that data within the VizExplorer products to better drive our business. For instance, VizExplorer’s campaign management tool helps us create more effective promotions and lets us know which ones are really working well and which ones are not – all at the touch of a button.”
“We are thrilled that Thunder Valley, the largest casino in the highly competitive Northern California market, has chosen VizExplorer,” said Andrew Cardno, Chief Technology Officer, VizExplorer. “We look forward to ensuring that the Thunder Valley team gets the most out of VizExplorer products. Our new range of operational products for campaign management and player development are making a big impact with casino operators.”
Added Jon Zimmerman, President of Casino Business Strategies (a VizExplorer partner), who handled the sale: “We are happy to have been able to introduce Thunder Valley Casino Resort to VizExplorer’s range of powerful and easy-to-use products. There’s a reason VizExplorer is the industry leader when it comes to visually enabled data analytics and operational products.”
About Thunder Valley Casino Resort
Thunder Valley Casino Resort has been in the elite ranks of AAA Four Diamond award-winning resort destinations since 2011. Located 30 miles east of Sacramento, Thunder Valley Casino Resort offers 250,000 square feet of gaming space – including over 2,500 slot and video machines, 102 table games and a live poker room with space for 240 players.
Thunder Valley Casino Resort has 14 restaurants and bars and is home to a luxury, 17-story hotel with 297 rooms, including 40 suites and an expansive outdoor pool complete with private cabanas and a poolside bar.
The Spa at Thunder Valley features a wide variety of treatments including the Golden Veil Facial featuring exclusive Fleur’s skincare products. Also on property is a 3,700-space parking structure that leads guests directly into the casino and hotel. For more information on upcoming promotions, entertainment and ticket sales, or to make a reservation at Thunder Valley’s AAA Four Diamond resort, visit www.thundervalleyresort.com.
The United Auburn Indian Community opened Thunder Valley in June 2003.
About VizExplorer (formerly BIS²)
VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot-floor optimization, and more. Our robust and proven platform seamlessly integrates player, gaming and other data streams. The VizExplorer software automates essential operations and provides valuable business insights in real time.
Headquartered in San Diego, VizExplorer is led by a team of renowned business-intelligence experts, seasoned casino-industry veterans and world-class software developers devoted to building the very best products and backing them with extraordinary support.
Learn more by visiting www.vizexplorer.com