April 23, 2014

San Diego, CA – Soboba Casino, located in San Jacinto, California, has chosen to utilize VizExplorer’s business intelligence products to take Soboba’s gaming analytics to the next level. The installation will include five VizExplorer products including VizExplorer’s multi-award-winning products for advanced slot floor analytics (floorVizPLUS) and advanced campaign management (crmViz).

Since opening in 1995, Soboba Casino has evolved as a premier gaming and entertainment hot spot, featuring a 74,000-sq. ft. playing floor with just under 2,000 slots and over two dozen table games.

“At Soboba Casino we decided the time was right to leverage VizExplorer’s industry-leading technology to enhance our casino floor operations and marketing efforts,” said Scott Sirois, General Manager, Soboba Casino. “We are excited about using the powerful VizExplorer analytical tools to heighten our player experiences.”

“We are delighted the Soboba Band of Luiseño Indians has selected the VizExplorer products for Soboba Casino,” said Chris Korpi, VizExplorer Assistant Vice President, Native American Relations and Business Development. “Creating and deploying powerful, business-focused solutions for Casino executives is a mission we are honored to continue to execute on. We are committed to support in this sale and to enable the Soboba Casino to optimize their casino operations and enhance profitability of their casino.

The VizExplorer products Soboba Casino will utilize are:
floorVizPLUS – Combines customer and game data analytics to provide machine performance and player preference patterns, allowing casino operators to optimize floor configurations and create player lists for marketing and promotional campaigns.
vizDashboard – Provides an innovative way to view casino data that is more powerful and flexible than traditional spreadsheets and charts.
crmViz – Enables casino marketers to drive more profitable campaigns. Creates new campaigns and segments with offer tracking in minutes and automates campaign Test & Control to eliminate costly errors. Uploads to mail house or player tracking with minimal human intervention and launches additional campaigns based on results from prior or live campaigns.
vizMaker – A data-visualization building tool that enables the rapid development, configuration and updating of Super Graphics.
vizMapEditor – Allows users to design and manage multiple casino floor-map designs for “what if” analysis and optimization.
This sale to Soboba Casino was made by BIS² partner American Kiwi, LLC.

About Soboba Casino
Soboba Casino is located between L.A. and San Diego, just west of Palm Springs in the foothills of the San Jacinto Mountains. Open 24 hours a day, seven days a week, the casino features more than 2,000 gaming machines, as well as diverse table games, daily bingo, and a separate, fully enclosed non-smoking room. Along with dining at Soboba Cafe and Coffee Kiicha, Soboba Casino offers an ongoing series of live entertainment options: from the intimate AC’s Lounge to Soboba Arena, a 3,500-seat pavilion that has hosted such major musical artists as Carlos Santana, Def Leppard and KISS, as well as cultural, sports and educational events. For more information, visit soboba.com

About VizExplorer
VizExplorer’s gaming industry solution, gameViz™, enables casino operators to gain a competitive advantage by viewing and analyzing gaming-floor data. VizExplorer uses innovative visual data representations known as Super Graphics™ to provide sophisticated business insights, allowing casinos to rapidly adapt to changes in customer behavior. VizExplorer is an innovative leader in enterprise-ready, standards-based, visually enabled analytics solutions that reveal the trends and patterns in operational data so organizations can identify what actions are required today and in the future.
VizExplorer software products have been recognized with multiple awards including Casino Journal’s Top 20 Most Innovative Gaming Products, Casino Enterprise Management’s Top-10 Slot Floor products, the Data Warehousing Institute’s Advanced Analytics Best Practices Award and Gaming & Leisure Magazine’s Technology Impact Award and Product Interoperability Award, among others. VizExplorer also offers industry-specific solutions for the airline industry (airViz™), clubs and hospitality (clubViz™), resorts (resortViz™), telecommunications (telViz™), insurance (insuranceViz™), retail (retailViz™), entertainment (entertainmentViz™), manufacturing (makeViz™) and financial services (moneyViz™). For more information, please call +1 877-592-2472 or visit: vizexplorer.com

Lesley Guajardo
+1 877-592-2472