April 9, 2010

BIS²’s gameViz product provides a new paradigm of visual analytics for casino operators, and turns the growing mountain of gaming data into actionable insight

San Diego, CA – BIS², the provider of innovative visually-centric enterprise analytical software, that enables valuable business decisions to be made from massive data collections, announced today that Seminole Gaming of Florida has chosen to install the award-winning gameViz™ software.

“We looked at a number of tools and gameViz’s state-of-the-art technology does some truly amazing things.” said Jeffrey Hook, Seminole Gaming Senior Vice President of Marketing. “The gameViz software was easy to install on our existing database and we had our first visualizations up and running in less than one day. That was impressive and the BIS² Super Graphic visualizations are already showing us new insights about our gaming operations.” Hook said.

gameViz is a gaming industry-specific Web 2.0 data visualization software solution that allows casino operators to directly interrogate their data without the requirement for ETL, and see the results visually using innovative and powerful Super Graphics. gameViz represents the next generation of advanced data visualization software for strategic, operational, and analytical users of gaming data. It enables users to understand and take action on their gaming data in a new way. Using visual documents to view complex data analysis gives the users a better way to understand their data and quickly identify patterns and improvement opportunities.

“gameViz is rapidly becoming the leading solution for visually-centric gaming analytics and we are very pleased with Seminole Gaming’s decision to join the gameViz user community.” stated Mukesh Gordhan, BIS²’s CEO. “Our easy-to-use gameViz technology leverages in-database location-based analysis and in-database modeling and customer segmentation. BIS²’s powerful advanced data visualizations are ahead of the market and our visionary product roadmap will ensure our customers’ continuously get the best and most useful gaming analytics technology available.” Gordhan said.

About Seminole Gaming
In addition to its two Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla., the Seminole Tribe owns and operates five more Seminole-branded Florida casinos in Coconut Creek and Hollywood on the Southeast coast, in Immokalee near Naples, on the Brighton Reservation north of Lake Okeechobee and on the Big Cypress Reservation south of Lake Okeechobee. The Seminole Tribe has long been recognized for innovation in its gaming and other businesses. It opened the first high-stakes bingo hall and casino in the United States in 1979. That facility was the forerunner of the Indian Gaming movement throughout North America.
The Seminole Tribe of Florida acquired Hard Rock International, Inc. and other related entities from The Rank Group Plc in 2007 for approximately $965 million. The purchase is the first of a major international corporation by a Native American Indian Tribe and marks a milestone in the growing economic power and prominence of the Seminole Tribe of Florida and other Indian tribes in today’s business world.

About BIS²
BIS² is an innovative leader in enterprise-ready, standards-based, visually centric analytics with solutions that reveal the trends and patterns in volumes of operational data so organizations can understand what actions are required now and tomorrow. BIS²’s gaming industry solution, called gameViz, enables casino operators to view and analyze data sets that provide the insights needed to gain a competitive advantage. With BIS²’s patent-pending Super Graphics, casinos can adapt to changes by rapidly generating crucial insights from both within and outside the enterprise. Other industry-specific solutions available from BIS2 include telViz™ (for telcos), insuranceViz™ (for insurance companies), retailViz (for retailers), entertainmentViz™ (for entertainment companies), makeViz™ (for manufacturing companies) and moneyViz™ (for financial institutions). For more information, please call 1-877-592-2472.

Veronica Ruffo