September 9, 2011

Atlantis Casino Resort Spa of Reno, Nevada to enhance its gaming analytics program with BIS²’s state-of-the-art BI software

San Diego, CA – BIS² announced today that Reno-based Atlantis Casino Resort Spa has chosen to install BIS²’s multi-award winning BI gaming software to take its operational and customer analytics to the next level.

“We are always focused on investing in the right operations and the right technology,” states John Farahi, CEO of Atlantis Casino Resort Spa. “We are very impressed with the BIS² technology and how it can help us identify improvements to our gaming operations and provide new insights to better service our patrons. There is nothing that comes close to the BIS² technology,” added Farahi.
“We are very pleased to be representing BIS² in this sale and working with Atlantis”, states Jon Zimmerman, Casino Business Strategies and BIS² partner. “I have been in the gaming industry for many years and I see the BIS² technology as highly innovative and an essential gaming analytics tool for casino operators today,” added Zimmerman.

“I am pleased with Atlantis’ selection of the BIS² BI gaming solution for advanced analytics and I am particularly pleased that Reno, Nevada has become yet another new geographic footprint,” says Andrew Cardno, BIS² CTO. “Our new super advanced analytics to identify revenue efficiency from game changes and displacement of revenue is being welcomed by many casino operators as solving a long awaited market need,” Cardno added.

BIS²’s gameViz™ industry solution is a Web 2.0 data visualization BI software solution that allows casino operators to directly interrogate their data without the requirement for ETL, and see the results visually using innovative and powerful Super Graphics™. gameViz represents the next generation of advanced data visualization software for strategic, operational, and analytical users of gaming data. It enables users to understand and take action on their gaming data in a new way. Using Super Graphics to view complex data analysis gives the users a better way to understand their data and quickly identify patterns and improvement opportunities.

About Atlantis Casino Resort Spa
Located on the Strip in the heart of South Reno’s restaurant, shopping and convention district, Atlantis Casino Resort Spa has recently gone through a $100 million expansion and features over 800 spacious and beautifully appointed Guest rooms and Jacuzzi® Suites. Designed to inspire, guest rooms feature distinctive décor, contemporary furnishings and unparalleled amenities. Atlantis has 50,000 sq. ft. of flexible meeting and convention space and is the only resort connected to the 500,000 sq. ft. Reno-Sparks Convention Center with a new sky bridge. Atlantis Casino Resort Spa is located just minutes from the airport, golf courses and world-class skiing. Complimentary airport shuttle provided, and acres of free valet and self-parking available. For more information, please call 800-723-6500 or visit Atlantis Casino Reno.

About BIS²
BIS² is an innovative leader in enterprise-ready, standards-based, visually-centric analytics with solutions that reveal the trends and patterns in volumes of operational data so organizations can understand what actions are required now and tomorrow. BIS²’s gaming industry solution, called gameViz, enables casino operators to view and analyze data sets that provide the insights needed to gain a competitive advantage. With BIS²’s Super Graphics, casinos can adapt to changes by rapidly generating crucial insights from both within and outside the enterprise. Other industry specific solutions available from BIS² include telViz™ (for telcos), insuranceViz™ (for insurance companies), retailViz™ (for retailers), entertainmentViz™ (for entertainment companies), makeViz™ (for manufacturing companies) and moneyViz™ (for financial institutions). For more information, please call 1-877-592-2472 or visit

Veronica Ruffo