July 28, 2015, San Diego, CA – Odawa Casino Resort in Northern Michigan has purchased VizExplorer’s Operational Intelligence products to enhance gaming and marketing operations. The lakeside casino, owned by the Little Traverse Bay Bands of Odawa Indians, will implement VizExplorer’s award-winning floor optimization, campaign management, and reporting solution.

“We came to the conclusion that an important link was missing in our daily operations to optimize data with decision making and it was taking way too long to obtain,” said Britta Erickson, Director of Marketing, Odawa Casino Resort. “We also realized more information was needed on patrons and that we needed a fully integrated solution that would allow us to segment, automate and analyze data in real-time. The VizExplorer products were an obvious choice for us and we are excited to be working with the VizExplorer team.”

Added Carolyn Uhler, Business Development Director for VizExplorer: “We are thrilled to be expanding our relationship with another Native American casino operator. We strive every day to provide the best solutions for casino operators from coast to coast. That means not only having the gaming industry’s best operational intelligence software, but also providing unparalleled support and customer service.”

This sale was handled by VizExplorer reseller Game Changing Technologies.


About Odawa Casino Resort

Owned and operated by the Little Traverse Bay Bands of Odawa Indians, the $140-million Odawa Casino Resort in Petoskey, Michigan opened in June, 2007. It features 1,200 slot machines, 25 table games, a four-table Poker Room, several restaurants, gift stores, a nightclub and a 137-room hotel.
About VizExplorer

VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot-floor optimization and more. Using a robust and proven platform that seamlessly integrates player, gaming and other data streams, VizExplorer software automates essential operations and provides valuable business insights in real time.

Headquartered in San Diego, VizExplorer is led by a team of renowned business intelligence experts, seasoned casino industry veterans and world class software developers devoted to building the very best products and backing them with extraordinary support.


VizExplorer. Harness the color of data.


Learn more by visiting www.vizexplorer.com.



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