December 19, 2011

San Diego, CA – BIS²’s multi-award winning software to be installed at French Lick Resort in French Lick, Indiana to provide advanced gaming and resort analytics
BIS² today announced that the French Lick Resort, the Midwest’s premier resort, has chosen to install BIS²’s gameViz™ software to take the resort’s casino gaming and resort analytical capabilities to the next level.

“We chose the BIS² software for two reasons. First, it provides the much needed advanced gaming analytics that will really drive our slot floor performance and patron servicing capabilities. Second, the flexibility of the BIS² software enables us to include our resort data, such as from our lodging management system, so we can now get a complete picture of our business and also see individual patron spend,” stated Brian Marsh, Vice President of Casino Operations, at French Lick Resort. “We saw our first Super Graphic visualizations of our data incredibly within a few days, and with the software being so powerful and easy-to-use, the decision for us was obvious,” Marsh added.
“We are very impressed with the French Lick Resort’s operations and management team, and are pleased with their decision to install our gameViz software. Not only does the BIS² software provide huge value in terms of driving slot floor performance, more and more operators are now looking to our software as a way to get a complete understanding of all revenue sources across their whole property,” said Mukesh Gordhan, BIS² CEO. “The BIS² software makes decision-making easy. From resort-wide player valuation, to asset optimization, the BIS² software empowers casino executives to optimize revenue and bottom line results,” Gordhan added.
“The clarity that our analytical software brings to volumes of data makes it especially well suited for a resort casino environment. Understanding a players worth as they interact with touch points throughout the property is essential to determining proper reinvestment levels,” said Andrew Cardno, BIS² CTO. “We use our Super Graphics and other special techniques to present data at a user-level and also in a corporate-style war-room environment to communicate what is really going on in the business,” Cardno added.

BIS²’s gameViz™ industry solution allows casino operators to directly interrogate their data without the requirement for ETL, the results are represented visually using innovative and powerful Super Graphics™. gameViz™ represents the next generation of advanced data visualization software for opportunity identification and enhanced strategic decision making. It uses Super Graphics to view complex data analysis and gives users the ability to quickly identify patterns and trends.

About French Lick Resort
French Lick Resort is a $500 million historic restoration and casino development project that includes the West Baden Springs Hotel, French Lick Springs Hotel and the new French Lick Casino. This premier resort and casino destination in Southern Indiana features 686 guest rooms and suites; a 51,000-square-foot, single-level casino; 45 holes of golf, including the fully restored 1917- designed Donald Ross Course at French Lick and the new, 18-hole Pete Dye Course at French Lick; two full-service spas with a combined 36 treatment rooms totaling 42,000 square feet; meeting and event space totaling 115,000 square feet and an array of dining and entertainment options. For more information please visit or call (888) 936-9360.

About BIS²
BIS² is an innovative leader in enterprise-ready, standards-based, visually-centric analytics with solutions that reveal the trends and patterns in volumes of operational data so organizations can understand what actions are required now and tomorrow. BIS²’s gaming industry solution, called gameViz, enables casino operators to view and analyze data sets that provide the insights needed to gain a competitive advantage. With BIS²’s Super Graphics, casinos can adapt to changes by rapidly generating crucial insights from both within and outside the enterprise. Other industry specific solutions available from BIS² include airViz ™ (for airlines), clubViz™ (for club operators), telViz™ (for telcos), insuranceViz™ (for insurance companies), retailViz™ (for retailers), entertainmentViz™ (for entertainment companies), makeViz™ (for manufacturing companies) and moneyViz™ (for financial institutions). For more information, please call 1-877-592-2472 or visit

Contact person:
Veronica Ruffo