February 12, 2014

Cabazon, CA – It was announced today at the Western Indian Gaming Conference that Gila River Casinos has decided to equip its marketing executives and floor operations team members with VizExplorer’s campaign management and gaming analytics products. The deployment will include empowering Gila River Casino’s decision-making executives in its three Arizona properties with real-time, mobile business-intelligence tools.

“Gila River Casinos serves a very important purpose in relation to economic development and growth for the Gila River Indian Community,” said John James, Chief Executive Officer of Gila River Casinos. “We decided to purchase VizExplorer’s gaming analytics products after evaluating many other BI tools. VizExplorer offering was the clear winner, and there is no doubt in our minds that it will allow us to make better and more effective decisions, and continue our path to excellence in terms of our floor performance and marketing campaign results.”

“The VizExplorer technology works exceptionally well, is easy-to-use and enables casino operators to make better, more informed decisions about how to improve their casino marketing and operations. This is the key to the high penetration rate we are experiencing with casinos operators. We are pleased with Gila River Casino’s selection of the VizExplorer products which again reinforces the number one position of the VizExplorer technology for executives who strive for excellence in marketing, operations, and customer servicing initiatives,” said Jon Zimmerman, CEO of Casino Business Strategies, which represented the VizExplorer technology in this transaction.

“We are very excited with Gila River Casino’s decision to deploy the VizExplorer products,” said Chris Korpi, VizExplorer Assistant VP Native American Relations and Business Development. “Creating and deploying powerful, business-focused solutions for Casino executives is a mission we are honored to execute on. We are excited and committed to support Casino Business Strategies in this sale and to enable Gila River Casinos to maximize revenue and profitability in their casinos.”

VizExplorer’s gaming solutions include:
floorVizPLUS provides machine performance and player preference patterns allowing casino operators to optimize floor configurations, analyze game changes and optimize new game acquisitions.
​​aimViz and crmViz allows marketers to segment players in new and innovative ways (focused on their behavior), create player lists for marketing campaigns, test and measure the campaign results, all in one fully integrated, fast and seamless way.
vizDashboard provides executives and analysts with comprehensive, easy-to-understand and dynamic reporting capabilities.
vizMobile allows users of floorVizPLUS to see in real-time floor performance and customers behavior to drive incremental performance improvements.

About Gila River Casinos
Gila River Casinos operates three Arizona casinos owned by the Gila River Indian Community including Wild Horse Pass Hotel & Casino, Lone Butte Casino, and Vee Quiva Hotel & Casino. All three casinos offer a combination of slots, table games, bingo, poker and hotel and are open 24 hours a day, 365 days a year. Additional information on these and other events is available by calling 1-800-946-4452, or on our website at wingilariver.com.

About Casino Business Strategies
Casino Business Strategies (CBS) is a B2B service launched to assist U.S. casino companies, Native American Casino operators, large and small, in developing strategies to maximize revenue and profit. CBS uses new technology to gain in-depth knowledge of game performance and patron behavior. With 30 years of experience in operations and analytics, CBS uses that knowledge to focus on key initiatives to improve the patron experience, increase the value of the patron relationship, and optimize operations to control costs and increase revenue and profits.

About VizExplorer
VizExplorer’s gaming industry solution, gameViz™, enables casino operators to gain a competitive advantage by viewing and analyzing gaming-floor data. BIS² uses innovative visual data representations known as Super Graphics™ to provide sophisticated business insights, allowing casinos to rapidly adapt to changes in customer behavior. VizExplorer is an innovative leader in enterprise-ready, standards-based, visually enabled analytics solutions that reveal the trends and patterns in operational data so organizations can identify what actions are required today and in the future. VizExplorer software products have been recognized with multiple awards including Casino Journal’s Top 20 Most Innovative Gaming Products, Casino Enterprise Management’s Top-10 Slot Floor products, the Data Warehousing Institute’s Advanced Analytics Best Practices Award and Gaming & Leisure Magazine’s Technology Impact Award and Product Interoperability Award, among others. BIS² also offers industry-specific solutions for the airline industry (airViz™), clubs and hospitality (clubViz™), resorts (resortViz™), telecommunications (telViz™), insurance (insuranceViz™), retail (retailViz™), entertainment (entertainmentViz™), manufacturing (makeViz™) and financial services (moneyViz™). For more information, please call 1-877-592-2472 or visit: vizexplorer.com

Chris Korpi