July 23, 2013
San Diego, CA – French Lick Resort has opted to install BIS²’s multi-award-winning marketing campaign management tool, crmViz, in its 1,100-slot casino. The Southern Indiana resort complex, which currently uses BIS²’s floorVizPLUS, resortViz and aimViz products, has deployed crmViz to target key customers for its marketing efforts.
“We are always looking for ways to intelligently and efficiently connect with our patrons,” said Brian Marsh, Vice President of Casino Operations, French Lick Resort. “crmViz allows us to view groups of customers based on any variable we track, from geographical location to game preferences to frequency of play. We can then use that segmentation to tailor more effective marketing and promotional campaigns.”
“We are extremely pleased that our valued customer, French Lick Resort, is expanding its portfolio of BIS² analytics tools to include crmViz,” said BIS² President, Mukesh Gordhan. “crmViz will allow management to view all of the casino’s customers in a single picture and then easily identify those groups that offer the best revenue-generation opportunities.”
“We have enjoyed working with the French Lick team to implement crmViz and look forward to supporting them as they realize the financial benefits of using this powerful, yet intuitive software for better marketing decisions,” said Andrew Cardno, CTO of BIS². “crmViz will allow French Lick to zero in on customer groups that represent the greatest likelihood of returning to the casino, while at the same time avoid spending too much on marketing to customers that consistently come back on their own.”
In March, Casino Enterprise Management named BIS²’s crmViz and Customer Preference Calculators as winners in its 2013 Slot Floor Technology Awards. It was the third consecutive year that the gaming trade publication honored BIS²’s business intelligence tools as being among the industry’s top 10 products.
About French Lick Resort
French Lick Resort is a $500 million historic restoration and casino development project that includes the West Baden Springs Hotel, French Lick Springs Hotel and the new French Lick Casino. This premier resort and casino destination in Southern Indiana features 689 guest rooms and suites; a 42,000-square-foot, single-level casino; 45 holes of golf, including the fully restored 1917-designed Donald Ross Course at French Lick and the new, 18-hole Pete Dye Course at French Lick; two full-service spas with a combined 36 treatment rooms totaling 42,000 square feet; meeting and event space totaling 115,000 square feet and an array of dining and entertainment options. For more information visit www.frenchlick.com.
BIS²’s gaming industry solution, gameViz™, enables casino operators to gain a competitive advantage by viewing and analyzing gaming-floor and customer data. BIS² uses innovative visual data representations known as Super Graphics™ to provide sophisticated business insights, allowing casinos to rapidly adapt to changes in customer behavior. BIS² is an innovative leader in enterprise-ready, standards-based, visually enabled analytics solutions that reveal the trends and patterns in operational data so organizations can identify what actions are required today and in the future. BIS²’s software products have been recognized with multiple awards including Casino Journal’s Top 20 Most Innovative Gaming Products, Casino Enterprise Management’s Top-10 Slot Floor products, the Data Warehousing Institute’s Advanced Analytics Best Practices Award and Gaming & Leisure Magazine’s Technology Impact Award and Product Interoperability Award, among others. BIS² also offers industry-specific solutions for the airline industry (airViz™), clubs and hospitality (clubViz™), resorts (resortViz™), telecommunications (telViz™), insurance (insuranceViz™), retail (retailViz™), entertainment (entertainmentViz™), manufacturing (makeViz™) and financial services (moneyViz™).
For more information, please call 1-877-592-2472 or visit: www.bis2.net.
+1 877 592 2472