March 23, 2016, San Diego, CA – VizExplorer, a leading provider of Operational Intelligence solutions in the gaming industry, today announced that Elk Valley Casino has licensed VizExplorer’s Data Integration Hub and vizDashboard. Owned and operated by the Elk Valley Rancheria, California, Elk Valley Casino is located outside Crescent City, on Northern California’s Wild Rivers Coast.

“To maximize profitability we realized we needed a better understanding of our players’ preferences and slot performance than we were able to achieve with our current process,” said Don Jennings, Slot Director of Elk Valley Casino. “VizExplorer’s platform will give us a consolidated view of player and machine data and allow us to easily generate reports. This will enable us to make better informed decisions.”

“We are extremely pleased that the Elk Valley Rancheria, California, has selected VizExplorer products for its reporting and analytics needs, and look forward to working with them to provide valuable insights into their business with our Operational Intelligence solutions,” said VizExplorer VP of Customer Engagement, Angela Ahmet.

VizExplorer’s Data Integration Hub and vizDashboard enables operators to easily integrate almost any source system and instantly crunch data from across their entire organization, in a visual and easy-to-understand format, all without the high cost or headache associated with data warehousing.

The sale was handled by VizExplorer reseller Game Changing Technologies.

About Elk Valley Casino

Nestled in the Redwoods outside Crescent City on Northern California’s rugged coast, Elk Valley Casino features a 23,000-square-foot gaming floor with 320 slots, table games, bingo and a card room offering daily poker tournaments. There is also a bar and grill and affiliated bowling alley, golf course and RV park nearby. For more information, visit

About VizExplorer

VizExplorer offers Operational Intelligence (Oi) solutions to the casino industry. Oi, the next generation in data driven decision making, delivers on the promise of business intelligence by providing the ability to analyze live, fast-changing data, and take immediate action to monetize business decisions – all within a single unified operational toolset. VizExplorer’s platform integrates various data sources to provide unmatched visibility along with the applications and operational tools that enable enterprises to address smart space & profit optimization, marketing campaign management, CRM, and customer service.

VizExplorer has over 600 customer deployments worldwide, and is led by a team of distinguished Operational Intelligence experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.

VizExplorer. Operational Intelligence.

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John Held