April 16, 2014
San Diego, CA – Saratoga Harness Racing, Inc. has implemented VizExplorer’s advanced gaming analytics software in its Saratoga Black Hawk, Colorado property. The deal comes on the heels of Saratoga’s recently announced expanded deployment of VizExplorer analytics software at its flagship Saratoga Casino & Raceway property in Saratoga Springs, New York.
“Analyzing game performance and player preferences with the VizExplorer’s software will help us enhance player experiences and optimize revenues on our gaming floor,” said Jamie Hartman, Chief Operating Officer of Saratoga Harness Racing. “The VizExplorer campaign management product will allow us to quickly and easily create improved targeted marketing campaigns, while the VizExplorer reporting tool and the VizExplorer Super Graphics will give our executive team a better way to view and understand casino performance data.”
“We’re extremely pleased with Saratoga’s decision to extend its commitment to VizExplorer products,” said VizExplorer President Mukesh Gordhan, “We are continuously working with existing and new customers to improve our products, provide new functionality and deliver new products. We know this approach is of great benefit to our customers and it reinforces our position in the market as the number one provider of advanced gaming analytical software to the casino industry. We are very proud of that achievement.”
Added Sylvain Tassé, President of Bi2U, a VizExplorer partner: “We’re very happy to have helped Saratoga Casino Black Hawk obtain the right VizExplorer software products to enhance their operational and marketing performance. As already proven with other VizExplorer customers, I have no doubt that BIS²’s powerful analytics will provide a solid ROI many times over in increased revenue and efficiency.”
floorVizPLUS combines customer and game data analytics to provide machine performance and player preference patterns, allowing casino operators to optimize floor configurations and create player lists for marketing and promotional campaigns. aimViz and crmViz are the revenue and customer analytics modules of VizExplorer’s award-winning gameViz™ suite of products, providing valuable insights into how to most effectively target and market to casino patrons to maximize revenue and profit. vizDashboard provides an innovative way to view data that is far more powerful and flexible than traditional spreadsheets and charts.
About Saratoga Casino Black Hawk
Saratoga Casino Black Hawk is located in historic Black Hawk, Colorado, 39 miles from downtown Denver. The newly renovated casino features nearly 600 slot machines including the industry’s hottest titles, progressives and video poker as well as table games including roulette, blackjack, Buffalo Blackjack, three-card poker with a six card bonus, craps and more. The casino also offers a variety of dining options including the all-new Garden Buffet.
Additional information about Saratoga Casino Black Hawk can be found at the casino’s website, saratogacasinobh.com
Bi2U and BIS² have teamed together to offer VizExplorer’s innovative graphically enabled analytical software along with reliable and cost-effective implementation services in Canada, the Northeast USA and Asia. Together, we provide customers with an accelerated ROI on their data investment by identifying valuable business improvement opportunities from within their customer and operational data. Bi2U continues to assimilate the latest VizExplorer software tools and to effectively deploy them on customer projects. Through a committed partnership, Bi2U is becoming a leader in the implementation of VizExplorer’s solutions in our region.
Contact: Sylvain Tassé, phone: +1 514-258-2374.
VizExplorer’s gaming industry solution, gameViz™, enables casino operators to gain a competitive advantage by viewing and analyzing gaming-floor data. VizExplorer uses innovative visual data representations known as Super Graphics™ to provide sophisticated business insights, allowing casinos to rapidly adapt to changes in customer behavior. VizExplorer is an innovative leader in enterprise-ready, standards-based, visually enabled analytics solutions that reveal the trends and patterns in operational data so organizations can identify what actions are required today and in the future.
VizExplorer software products have been recognized with multiple awards including Casino Journal’s Top 20 Most Innovative Gaming Products, Casino Enterprise Management’s Top-10 Slot Floor products, the Data Warehousing Institute’s Advanced Analytics Best Practices Award and Gaming & Leisure Magazine’s Technology Impact Award and Product Interoperability Award, among others. VizExplorer also offers industry-specific solutions for the airline industry (airViz™), clubs and hospitality (clubViz™), resorts (resortViz™), telecommunications (telViz™), insurance (insuranceViz™), retail (retailViz™), entertainment (entertainmentViz™), manufacturing (makeViz™) and financial services (moneyViz™). For more information, please call +1 877-592-2472 or visit: vizexplorer.com