July 1, 2011

BIS²’s world-leading analytical software to be deployed by highly-successful Australian lotteries operator, RSL Art Union

San Diego, CA – BIS² announced today that its multi-award winning software, vizExplorer, has been selected by Australian lotteries operator, RSL Art Union to help identify customers preferences, and to identify opportunities to improve customer servicing and operations.
The RSL Art Union, a Queensland based lottery, has given away $200 million in prizes and has raised over $100 million for the support of the Returned & Services League of Australia (RSL) and welfare activities. The RSL Art Union has a database of over 1 million customers spreading from Australia to other parts of the world and distributes lottery tickets through numerous point-to-point channels as well as via the web and call centers.

“I am looking forward to using the BIS² technology as it provides a new, highly innovative and intuitive way of looking at our data. We are trying to understand what drives the performance of our lotteries,” states Luke Traini, General Manager of RSL (Queensland) lotteries. “Getting better insights into what customers want in terms of lottery product, and how they interact with us through our various outlets and contact points is of huge value to us,” adds Traini.

“As a distributor of the BIS² analytical software, Industry Data Online continues to be impressed with the flexibility of BIS²’s vizExplorer product and the breadth of opportunities it is opening up for us,” said Mark Anderson, CEO of Industry Data Online. “We have aggressive growth plans for our partnership with BIS² and we are proud to represent them in Australia,” adds Anderson.
“I am pleased with RSL’s decision to deploy vizExplorer and we are enjoying working with their highly talented team to deliver a very fast installation,” said Mukesh Gordhan, BIS² CEO. “The initial results of applying BIS²’s vizExplorer Super Graphics to RSL’s lottery data has been fascinating and it is great to add yet another industry vertical to our business,” Gordhan adds.

“I am very pleased with how vizExplorer V6 has adapted to our first customer in the Lotteries Industry. Our dedication to interoperability has once again proven its value,” said Andrew Cardno, BIS² CTO. “Our partnership with Google for the base mapping and geocoding allowed us to rapidly deliver a global view of this interesting Australian-based business,” adds Cardno.

vizExplorer contains a suite of advanced visualizations (called Super Graphics) and business performance drivers designed and developed specifically for advanced visual analytics. vizExplorer is a powerful, industry-specific solution that allows business operators to directly query their data and enables them to visualize actionable information in most areas of any data intensive business. The multi-award winning software takes advantage of an organization’s existing database or data warehouse, interrogates the database directly without the need to create a separate database or cubes. vizExplorer comprehends a multitude of data simultaneously in a natural and easy-to-use way and enables users to capture their business in one single picture and then look at relevant detail where appropriate.

About The Returned & Services League of Australia (RSL) and the RSL Art Union
Since its foundation in 1916, the Returned & Services League of Australia (RSL) has worked tirelessly to help build a better Australia. It is known for its active role in community affairs and determination to preserve their way of life. A major activity of the RSL is the provision of welfare services to ex-service men and women, their dependants and to other members of the community. Welfare includes pension and advocacy services, care facilities, home care and financial assistance to ex-servicemen and women including their dependants. In 1956 the RSL Art Union, which is a Queensland based lottery, was established to raise funds to provide these essential services. The marketing strategy of the Art Union has been the same for more than a decade and is based on quality waterfront homes on the Queensland Gold Coast, one of Australia’s most sought after residential locations. In addition to the major prize, a wide range of bonus prizes is also available. The success of this strategy is evidenced by the fact that, since its inception, the RSL Art Union has given away $80 million in prizes and has also raised over $70 million for the support of the RSL and welfare activities. For more information, please visit RSL Art Union’s website www.rslartunion.com.au.

About BIS²
BIS² is an innovative leader in enterprise-ready, standards-based, visually centric analytical software. Its solutions reveal the trends and patterns in volumes of operational data so organizations can understand what actions are required now and tomorrow. With BIS²’s Super Graphics, businesses can adapt to changes by rapidly generating crucial insights from both within and outside the enterprise. Industry-specific solutions available from BIS² include gameViz™ (for casinos), telViz™ (for telcos), insuranceViz™ (for insurance companies), retailViz™ (for retailers), entertainmentViz™ (for entertainment companies), airViz™ (for airline companies), clubViz™ (for premier clubs), makeViz™ (for manufacturing companies) and moneyViz™ (for financial institutions). For more information, please call 1-877-592-2472 or visit www.bis2.net.

Veronica Ruffo