March 15, 2013

San Diego, California – BIS²’s crmViz software has been honored as one of Casino Journal’s Top 20 Most Innovative Gaming Technology Products for 2012. The award, which was presented this week at the Gaming Technology Conference keynote luncheon in Las Vegas, Nevada, marks the second consecutive year BIS² software has been named by the magazine as one of the gaming industry’s breakthrough products.

“We are thrilled to be honored once again by the Casino Journal Top 20 Awards,” said Mukesh Gordhan, BIS² President. “Our goal is to continually deliver smarter products that enhance our customers’ operations and increase profitability, so being recognized as among the top innovators in our field is especially gratifying.”

“With crmViz, we have taken the BIS² suite of products to the next level, providing customers with an end-to-end, fully integrated advanced analytical and CRM solution,” adds Andrew Cardno, BIS² CTO. “This is something our customers asked us for, and we are excited to have been able to not just meet, but exceed their demands with this new product.”

crmViz enables casino operators to visually identify customer groups that can be targeted for additional revenue using BIS²’s powerful Super Graphics. Operators can create multiple customer lists and then apply marketing campaigns to those lists. It is a powerful, unique and innovative solution that combines behavioral management (for example, player behavior based on recency, frequency and spend) and functional campaign management, to help create detailed marketing campaigns.

crmViz was selected from among 75 products by a three-judge panel consisting of Greg Solomon, Chief Executive Officer, MotorCity Casino; Donne Grable, Vice President, Gaming Operations, VCAT LLC; and Warren Davidson, Slot Director, Coushatta Resort.

About BIS²
BIS²’s gaming industry solution, gameViz™, enables casino operators to gain a competitive advantage by viewing and analyzing gaming-floor data. BIS² uses innovative visual data representations known as Super Graphics™ to provide sophisticated business insights, allowing casinos to rapidly adapt to changes in customer behavior. BIS² is an innovative leader in enterprise-ready, standards-based, visually enabled analytics solutions that reveal the trends and patterns in operational data so organizations can identify what actions are required today and in the future. BIS² software products have been recognized with multiple awards including the Data Warehousing Institute’s Advanced Analytics Best Practices Award, Gaming & Leisure Magazine’s Technology Impact Award and Product Interoperability Award, and Casino Enterprise Management’s Top-10 Slot Floor products, among others. Other industry-specific solutions available from BIS² include airViz™, for the airline industry; clubViz™ (clubs and hospitality); resortViz™ (resorts), telViz™ (telecommunications), insuranceViz™ (insurance), retailViz™ (retail), entertainmentViz™ (entertainment), makeViz™ (manufacturing) and moneyViz™ (financial institutions).

For more information, please call 1-877-592-2472 or visit:

Veronica Ruffo