March 14, 2012

San Diego, CA – BIS² announced today a highly successful implementation of its War Room strategy at French Lick Resort, Indiana.

“Quite simply our BIS² War Room has become the focal point for the organization and the instrument of change in our business,” said Brian Marsh, Vice President of Casino Operations, at French Lick Resort. “Furthermore, the success of the BIS² War Room has set us on a path to deploying a number of War Rooms each dedicated to different areas of our business,” added Marsh.

“French Lick proves once again the power of visual query. The business users are able to leverage intricate queries which redefine the way that business users can interact with their data. By simply pointing and clicking, users can make extremely powerful high-dimensional queries of their data,” states Andrew Cardno, BIS² Chief Technology Officer. “There are three main components to the BIS² solution – powerful visual query tools, a flexible customer-centric database and War Room focused Super Graphics™ that bring it all together,” Cardno adds.

French Lick Resort had legacy systems that were very effective in running the business but did not provide an important centralized view of the customer. The challenge to BIS² was to provide a resort-centric view of French Lick’s customers and provide world-class customer query and analytics capability. In addition, the solution needed to be installed and running in four weeks time including training.

BIS²’s solution, resortViz™, was installed at French Lick and brought together data from both the Hotel Lodging Management System (LMS) with their third party ACSC gaming system into one seamless property-wide customer view. BIS² met the required timelines and created a centralized “guestID” that spanned across both hotel and gaming data and included point of sale data that provided a whole of property view.

BIS²’s resortViz industry solution allows resort operators to directly interrogate their data without the requirement for ETL, and see the results visually using innovative and powerful Super Graphics. resortViz represents the next generation of advanced data visualization software for strategic, operational, and analytical users of gaming and resort data. It enables users to understand and take action on their gaming data in a new way. Using Super Graphics to view complex data analysis gives the users a better way to understand their data and quickly identify patterns and improvement opportunities.

About French Lick Resort
French Lick Resort is a $500 million historic restoration and casino development project that includes the West Baden Springs Hotel, French Lick Springs Hotel and the new French Lick Casino. This premier resort and casino destination in Southern Indiana features 686 guest rooms and suites; a 51,000-square-foot, single-level casino; 45 holes of golf, including the fully restored 1917-designed Donald Ross Course at French Lick and the new, 18-hole Pete Dye Course at French Lick; two full-service spas with a combined 36 treatment rooms totaling 42,000 square feet; meeting and event space totaling 115,000 square feet and an array of dining and entertainment options. For more information please visit

About BIS²
BIS²’s resort industry solution, called resortViz, enables casino operators to view and analyze data sets that provide the vital insights needed to gain a competitive advantage. With BIS²’s Super Graphics™, resort operators can rapidly adapt to revenue changes by gaining data analysis from both within and outside the enterprise. BIS² is an innovative leader in enterprise-ready, standards-based, visually-centric analytics with solutions that reveal the trends and patterns in volumes of operational data so organizations can understand what actions are required now and tomorrow. BIS² has been recognized with multiple awards such as Gaming and Leisure Magazine’s Technology Impact award, their Product Interoperability award and Casino Enterprise Managements Top 10 Slot Floor products to name a few. Other industry specific solutions available from BIS² include airViz™ (for airlines), clubViz™ (for premiere clubs), gameViz™ (for casino gaming operators), telViz™ (for telcos), insuranceViz™ (for insurance companies), retailViz™ (for retailers), entertainmentViz™ (for entertainment companies), makeViz™ (for manufacturing companies) and moneyViz™ (for financial institutions). For more information, please call 1-877-592-2472 or visit

Veronica Ruffo