June 18, 2013

Las Vegas, Nevada – BIS² executives are in Las Vegas this week giving attendees of the 11th annual Gaming Technology Forum a look at the latest versions of the company’s multi-award-winning business intelligence software. Previously known as the Gaming Technology Summit, this newly configured industry conference takes place at the Mirage Hotel and Casino.

BIS² Gaming Industry Specialist Michael Paulos will deliver the Luncheon Keynote address on. Before joining the BIS² team, Paulos served Cannery Casino Resorts as a corporate business analyst, a role which spanned all three Cannery properties and focused on implementing advanced analytics to optimize marketing and operations.

“We’re extremely pleased to be attending the new formatted Gaming Technology Forum,” said Mukesh Gordhan, BIS² President. “Like the rest of the world, the gaming industry is undergoing a technological transformation. Smart data analysis offers new possibilities for dramatically improving casino marketing and operations. We are proud to be at the forefront of providing casino operators with cost-effective tools that allow them to easily increase profitability and enhance player satisfaction.”

Among the award-winning business intelligence products BIS² will demonstrate at the conference is crmViz, recently named one of Casino Journal’sTop 20 Most Innovative Gaming Technology Products. An end-to-end, fully integrated, advanced analytical and CRM solution, crmViz allows casino operators to identify customer groups and develop targeted marketing campaigns to increase revenue using BIS²’s powerful and intuitive Super Graphics. Also on display will be the company’s Customer Preference Calculators, winner of Gaming & Leisure Magazine’s Transformation Award, which enable casino operators to identify and analyze players’ slot machines of choice.

“It’s exciting to be part of a conference that is focused entirely on technology and best practices in this Big Data Age,” said Andrew Cardno, BIS² CTO. “We look forward to spending time with existing and new clients and letting them know about how our newest products can provide them with actionable intelligence that will have a direct, positive impact on their bottom lines.”

About BIS²
BIS²’s gaming industry solution, gameViz™, enables casino operators to gain a competitive advantage by viewing and analyzing gaming-floor data. BIS² uses innovative visual data representations known as Super Graphics™ to provide sophisticated business insights, allowing casinos to rapidly adapt to changes in customer behavior. BIS² is an innovative leader in enterprise-ready, standards-based, visually enabled analytics solutions that reveal the trends and patterns in operational data so organizations can identify what actions are required today and in the future. BIS² software products have been recognized with multiple awards including Casino Journal’s Top 20 Most Innovative Gaming Products, Casino Enterprise Management’s Top-10 Slot Floor products, the Data Warehousing Institute’s Advanced Analytics Best Practices Award and Gaming & Leisure Magazine’s Technology Impact Award and Product Interoperability Award, among others. BIS² also offers industry-specific solutions for the airline industry (airViz™), clubs and hospitality (clubViz™), resorts (resortViz™), telecommunications (telViz™), insurance (insuranceViz™), retail (retailViz™), entertainment (entertainmentViz™), manufacturing (makeViz™) and financial services (moneyViz™).

For more information, please call 1-877-592-2472 or visit: www.bis2.net.

Veronica Ruffo
+1 877 592 2472