July 31, 2009

San Diego, CA – BIS², the provider of innovative enterprise analytics software that enables valuable business decisions to be made from massive data collections, announced today the appointment of Tiffany Long as Director of BIS²’s gameViz Division.

Tiffany has a strong background in the casino industry having worked in the finance and marketing departments at a major casino and run her own casino marketing consultancy business. Tiffany also has an analytical marketing background with hands-on experience in casino database marketing and revenue and campaign management. Tiffany also previously completed an internship at NASA.
“Tiffany’s practical experience with casinos and her background make her a valuable addition to our gameViz Division. Casino operators are looking to work with people who have gaming experience and are leaders in the field.” said Mukesh Gordhan, BIS²’s CEO. “We believe that Tiffany’s hands-on experience provides another key resource within BIS² that will help casino operators get the most out of our gameViz product.” Gordhan said.

The gameViz product is a software solution designed especially for casino operators. gameViz provides powerful and intuitive data visualizations making it easy for casino operators to get real actionable data in an easy to understand way. Using visual documents to view complex data analysis gives the users a better way to understand complex data and quickly identify patterns in their data.

About BIS²
BIS² is an innovative leader in enterprise-ready, standards-based, visually centric analytics with solutions that reveal the trends and patterns in volumes of operational data so organizations can understand what actions are required now and tomorrow. BIS²’s gaming industry solution enables casino organizations to view and analyze data sets that provide the insights needed to gain a competitive advantage. With BIS²’s patent-pending Super Graphics, casinos can adapt to changes by rapidly generating crucial insights from both within and outside the enterprise. For more information, please call 1-877-592-2472.

Veronica Ruffo