August 4, 2011

San Diego, CA – BIS² announced today a new strategic alliance with Casino Business Strategies (CBS) to enable CBS to distribute BIS²’s advanced multi-award winning gaming analytical software to the U.S. casino market.

Casino Business Strategies (CBS) is a B2B service launched to assist U.S. casino companies, large and small, in developing strategies to maximize revenue and profit. CBS uses new technology to gain in-depth knowledge of game performance and patron behavior. With over 30 years of experience in operations and analytics, CBS uses that knowledge to focus on key initiatives to improve the patron experience, increase the value of the patron relationship, and optimize operations to control costs and increase revenue and profits.

“We have been very impressed with the BIS² team and their new gameViz technology,” said Jon Zimmerman, CBS President. The technology handles a range of casino operator needs from simply understanding the casino floor through to advanced analysis of multi-game data, deployment of a mini-casino strategy and understanding the machine and customer effects of game changes on the casino floor. This is all done with ease using the BIS² Super Graphics. The feedback we are getting from customers on the technology is just fantastic,” stated Zimmerman.

“We are excited to be working with CBS as they have a long and equally respected relationship with the casino industry. The alliance has already bought significant benefits to each party, even at this early stage, which I believe both BIS² and CBS customers will benefit from”, said Mukesh Gordhan, BIS² CEO. “We are looking forward to working with CBS to bring gameViz to even more casino operators and cement gameViz as the number-one choice of analytical solutions for casino operators.” states Gordhan.

vizExplorer contains a suite of advanced visualizations (Super Graphics) and business performance drivers designed and developed specifically for advanced visual analytics. vizExplorer is a powerful, industry-specific solution that allows business operators to directly query their data and enables them to visualize actionable information in most areas of any data intensive business. The multi-award winning software takes advantage of an organization’s existing database or data warehouse, interrogates the database directly without the need to create a separate database or cubes. vizExplorer comprehends a multitude of data simultaneously in a natural and easy-to-use way and enables users to capture their business in one single picture and then look at relevant detail where appropriate.

About Casino Business Strategies (CBS)
Established in Baton Rouge, Louisiana, Casino Business Strategies has recently relocated to Reno, Nevada as a consulting/services practice focused on creating performance improvements within the casino gaming industry. In today’s highly competitive environment, casinos struggle to find an advantage. There are a multitude of variables that affect business performance and are frequently unrecognized or unaddressed by the casino owners/operators. With decades of experience in the industry CBS addresses those issues and brings back opportunities and advantages. That experience has resulted in the development of key traits which include the ability to envision a strategy, implement the tactics, and importantly, deliver results. For more information, please call CBS on 225 769 9878 or visit

About BIS²
BIS² is an innovative leader in enterprise-ready, standards-based, visually-centric analytical software. Its solutions reveal the trends and patterns in volumes of operational data so organizations can understand what actions are required now and tomorrow. With BIS²’s Super Graphics, businesses can adapt to changes by rapidly generating crucial insights from both within and outside the enterprise. Industry-specific solutions available from BIS² include gameVizTM (for casinos) telViz™ (for telcos), insuranceViz™ (for insurance companies), retailViz™ (for retailers), entertainmentViz™ (for entertainment companies), airViz™ (for airline companies), clubViz™ (for premier clubs), makeViz™ (for manufacturing companies) and moneyViz™ (for financial institutions). For more information, please call 1-877-592-2472 or visit

Veronica Ruffo